I’m not surprised, I have seen it a thousand times before. But I find it interesting that a genre like new age music, that is so diverse and has so much to offer (especially when it comes to meditation and relaxation), is used as a  proof that something is too cute, corny or even false. In New York Times is an article by Alice Rawsthorn from the Milan furniture fair which was held last week. She reports that the furniture fair was a great success, even in the shadow of the current financial crisis. But she found something a bit negative to tell about too:

The most depressing sights in Milan last week were the seemingly endless eco-installations, typically featuring twee New Age music and digitally animated trees, and apparently bent on guzzling as much energy as pointlessly as possible.

And then she finishes the article with this comment:

From wiping robots that sweep across the floor like tiny clouds and clean it after detecting dirt with their sensors to a sofa that changes shape at the touch of a remote control pad, the results were pragmatic and optimistic, offering an enticing glimpse of a future in which design will help to improve our lives, hopefully without a note of twee New Age music.

It is fascinating, isn’t it? How the new age music, not the eco-installations with its energy consumption, seems to be the problem. But one thing is certain though; there will be notes of new age music on the furniture fair next year too. Hopefully louder.

Read the complete article here.