I don’t think I am far off the mark when I say that new age music as a genre has an incredible growth potential. In this stressed out world there is a high demand for effective relaxation techniques, and here our genre has a lot to offer.  And it is important to remember that everyone who owns an Enya album is a possible new age music buyer.

When we look at lists on Amazon’s Listmania, it is easy to find playlists where an indie new age music title would fit perfectly! Like on the list to the right.

The hard part is to get music published by indie labels out to people who usually buy music released major label artists. These big labels still have control over the market. But there are ways for indie labels to sell music to a broader audience.

• They can for instance use social networks like Facebook and Myspace actively in their promoting, slowly but steadily building a fan base.
• Another way is to use the web radio medium and lead audience to online services like iTunes. On our New Age Stars radio, we try to play one major and one indie song after another; this gives great PR to the indie song, showing that they are just as good (if not better) than the major.
• And it is of course to link indie new age music to products and services, everything from yoga to massage, from crystals to theme holidays.

This is the dawn of a new age. Prepare to be amazed.